Spots available

Your designer, on demand.

Helping startups and scaling brands design digital products and the experience ecosystem around them, without the full-time overhead.

Let's chat
Product design
UX strategy
MVP design
0 -> 1
Design systems
Conversion flows
Mobile apps
Web & SaaS platforms
Email design
User research
Product design
UX strategy
MVP design
0 -> 1
Design systems
Conversion flows
Mobile apps
Web & SaaS platforms
Email design
User research

How it works

Flexible by design

Plug in design

Set the focus

Delivered, your way

Why fractional design?

Early decisions compound

Getting started

Every engagement, shaped together.

Know what you want? We'll run with it. If not, we'll work out the priorities that meet your objectives and move your metrics. We'll agree a fixed rate that makes sense for you, and a plan that flexes as you grow. Good design pays you back.

Let's chat
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Design when you need it

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Fixed rate, flexible priorities

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One designer, full scope

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Fits your systems, or builds them

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Quick to start

★ ★ ★ ★ ★

Maliha, Product Lead at Sherpa

Projects

Recent work

Case Study

The UX decisions behind Refilled's rollout to Google, Meta, Netflix, and Atlassian.

How early learnings from a university beta shaped a product experience built for commercial scale.

Startup

Sustainability-tech

Food & beverage

UX for IoT interface

MVP mobile app

Usability testing

Three young adults in athletic wear smiling and drinking beverages in a bright, modern room with large windows and plants, next to a hydration station labeled 'Refilled'.

Case Study

From manual outreach to smart prompts, 70% drop in ETA follow-ups

Replacing SMS and phone calls with in-app prompts, meeting drivers in the moment, and saving operational costs.

Startup

Sustainability-tech

Food & beverage

UX for IoT interface

MVP mobile app

Usability testing

Person driving a car holding the steering wheel with both hands, a smartphone mounted on the dashboard showing a navigation map with directions to Seattle.

Case Study

Activating growth through high-impact quick wins

A focused UX audit and lean design iterations that shifted the trajectory for an Australian sustainable swimwear brand.

A man in swim trunks and an unbuttoned white shirt walking barefoot on a sandy beach near large rocks and cliffs.

Working together

Frequently asked questions

Why not just hire a full-time designer?
Do you work across more than just product design?
How do you think about AI in product design?
What does a typical engagement look like?
How soon can you start?

Working together

Frequently asked questions

Why not just hire a full-time designer?
Do you work across more than just product design?
How do you think about AI in product design?
What does a typical engagement look like?
How soon can we get started?

Ready for design?

Start the conversation

Share your email and I'll send over a short questionnaire about your product and what type of engagement you're after. If we look to be a fit, we'll meet up, over coffee or online, to explore how we can best work together.